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MaMaMaMa
MaMaMaMa
MaMaMaMa
MaMaMaMa
MaMaMaMa

Creative Team

 

For almost a decade Maximilian Hoch and Manuel Urbanke collaborate creatively. They are based in New York. For any inquiries please send an email.

Together with Florian Dohmann they form YQP Art Collective.

 
 

See the work

 
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AT&T (Area) Codes of Culture ↵

Codes of Culture is a nation wide campaign for AT&T that investigates the pride people have in their area codes. It takes an honest and genuine insider’s look into the different neighborhoods of four main cities in the US – NY, LA, Chicago, and Atlanta. It celebrates the local codes and customs — the typical things people do, as well as the “if you know you know” moments. More coming soon…

 
 

Short film with
A$AP Rocky and
Dapper Dan ⤵

 

See more...

When your ad accidentially makes it into a Lil Yachty music video “Yachty”

Get your team name into the film: Check.

“MaMa

Credits
Agency: Translation LLC
Production: Pretty Bird
Director: Paul Hunter
Tags: AT&T, Codes of Culture, area code, 212, more for your thing, cellphone, carrier, mobile

 
 
 
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UnitedMasters
UnitedMasters
UnitedMasters
UnitedMasters
UnitedMasters

Startup Launch↵

 
 

The future has no labels


—Our Role

We were asked by Steve Stoute – the founder and CEO of UnitedMasters – to join the company as employee number three and four. The challenge was to build the brand UnitedMasters from scratch and help Stoute to bring his vision to life: revolutionizing the music industry by empowering independent artists.  

—The status quo in the music industry

 
 
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As the creative directors and partners we helped to mold this idea into a 70 Million dollar Google founded startup with over 50 employees and two offices in NY and San Francisco. From day one we touched all aspects of the brand, leading brand design (logo + identity, app, web, social etc), translating technology into communication and serving artists with creative ideas.

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Look, it’s Kanye!

Look, it’s Kanye!


—The Company

Today artists no longer need traditional labels to make it in the music industry. But being independent shouldn't mean artists have to do it all by themselves. UnitedMasters is a new kind of artist services company. Its mission is to help all artists to make it on their own terms - with technology, culture and storytelling. 


—The Offering

  • Brand partnerships - independent artists get the chance to be featured in national and global marketing campaigns.

  • Distribution - their music gets uploaded to all online streaming platforms like e.g. Spotify, Apple Music, Tidal etc.

  • Data Tool - the app provides artists with valuable data insights and enables them to better plan their tour, sell merchandise more effectively or improve their social media strategy.


 
 
 

Launch Film

 
 
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The social channels transform the brand message into culturally relevant and educational pieces of content for independent artists.

 
 

The UnitedMasters app lets artists distribute their music and provides them with insights
to connect directly with their fans.

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Besides all the UnitedMasters brand work we also collaborated closely with artists and ideated numerous music videos and social assets for them. Below are a few examples.

 
 

G4 Boyz


Jackson Penn


Quiñ


Velous

 
 
 
 

Credits

Client: UnitedMasters
Tags: music, culture, tech, startup, app, independence, artists, musicians, UnitedMasters

 
 
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NBA NBA NBA
NBA NBA NBA
NBA NBA NBA
NBA NBA NBA
NBA NBA NBA

TVC↵

 
 

NBA Hands TVC ↵

HOW BIG OF A FAN ARE YOU? In this TVC we follow the life of a regular kid. The only thing that's not regular about him is his love for the game. 

The spot is part of the new "This Is Why We Play" campaign.

 
 

:60 TVC

 

:30 TVC

 

Credits

Agency: Translation LLC
Production: Arts & Science
Director: Matt Aselton
Tags: basketball, NBA, sports, TV, film, 2016, Translation LLC

 
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Jeep Super Bowl ↵

HOW TO TELL THE STORY OF A LEGEND? This TV spot introduces the parents of an American icon and tells their compelling love story that started 75 years ago. A tribute to an inseparable couple and their love child. The spot aired in cinemas across the US.

 
 

:90 TVC

 

:60 TVC

 

Credits

Agency: Translation LLC
Production: Bunker
Director: Bram Coppens
Tags: car, Jeep, SUV, 75th anniversary, Wrangler, TV, film, 2016, Translation LLC

 
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viva ayapaneco! 
viva ayapaneco! 
viva ayapaneco! 
viva ayapaneco! 
viva ayapaneco!
   

Vodafone campaign↵

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Datenmarkt
Datenmarkt
Datenmarkt
Datenmarkt
Datenmarkt

YQP Art Project↵

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Mercedes-Benz
Mercedes-Benz
Mercedes-Benz
Mercedes-Benz
Mercedes-Benz

GLA Class campaign↵

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şerefe!
prost!
cheers!
salutd!
на здоровье!

Personal Project

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Schwarzmarkt
Schwarzmarkt
Schwarzmarkt
Schwarzmarkt
Schwarzmarkt

YQP Art Project↵

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50Cent
50Cent
50Cent
50Cent
50Cent

Personal Project↵

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Bootleg
Bootleg
Bootleg
Bootleg
Bootleg

Bureau-B Record Design↵

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My Son Does Ads
My Son Does Ads
My Son Does Ads
My Son Does Ads
My Son Does Ads

Self Promotion