MaMa_Inverted 2.jpg
 
Landing 12.png
 
 
scroll-down-yellow-ss.gif
 

Our Offering


Cultural
Storytelling


Advertising &
Conceptual Marketing


Brand Building &
Brand Design


Creative
Technology

 
 

For any inquiries please send an email or DM on Instagram.

Max Hoch and Manuel Urbanke are MaMa: an interdisciplinary creative-director team, based in New York City. 

Our approach is to weave storytelling, technology, and culture into bold creative solutions for brands, start-ups, and artists. 

Whether that’s building a $70M Google venture backed music label for the 21st century, changing the dusty perception of AT&T, or redefining the life of a painter through AI. 

We are founding partners of YQP, a globally exhibited art collective that discusses the value of humanity in our technology-driven time. 

 
Rotating.gif
 
 


Latest
Update

 

Kanye tweets our work for UnitedMasters

A manifesto against the music industry, entirely crafted from actual song lyrics. Read by NAS.

 
 

The
Artificial
Muse

 
 
 

Our artwork the “Artificial Muse” was recently exhibited in the Chinese National Museum in Beijing.

IMG_2613.jpg
 
IMG_7213a.jpg
 

We established the first partnership between a living painter and artificial intelligence. Technology deployed to spark inspiration and creative genius.


TEDx Talk Münster, 2018
↬ Chinese National Museum Beijing, 2019
↬ Beyond Festival, ZKM Karlsruhe, 2018
↬ STATE Festival Berlin, 2018

 
 
computer_animated.gif
 
 

More
Work

 
57358338_2175896535861171_2945558015877364872_n.jpg

AT&T
AT&T
AT&T
AT&T

↵ Campaign

 

AT&T
Area
Codes

This nationwide AT&T campaign celebrates the pride people have in their area codes. Featuring people you’d usually not expect in an AT&T ad.

Throughout unique events, documentaries, billboards, and social we made the invisible visible and showed what it really means to be from the (212), (404), (312) and (310).

 

1,500 individual
pieces of content

 
Screen Shot 2019-10-30 at 12.13.54 PM.jpg
 
 
 

Documentary
about Atlanta
feat. 21 Savage
& the Mayor ⤵

 
773_wrestler.jpg
 
 

Short film with
A$AP Rocky and
Dapper Dan ⤵

 
 

Short film
⤹ about
Chicago

 
 
Times Square.jpg
 

Live Events⤵

Screen Shot 2019-10-30 at 1.40.54 PM.png

Billboards
with UGC

 
 
UM Flag_s.jpg
 
 

United
Masters
Startup
Launch

As employees 3 & 4 we helped launch a revolutionary music startup. Funded with $70MM our duties include content creation, branding, app design, marketing, and artist creative.


↬ 2019 Clio Bronze
↬ 2019 Cannes Lions Bronze

 
F7F85BBD-D90D-40AB-B137-A843D59D0B1A.jpeg
 
Screen Shot 2019-11-12 at 9.23.16 AM.png
Logo-Build-black.gif
 
UM.jpg


Kanye in
the house

Screen Shot 2017-11-15 at 11.31.20 AM.jpg
IMG_EFDC631A8857-1.jpeg
 
 
 
 
 
Dap.jpg
 
 
IMG_9723 bw.jpg
 
 

Dapper
Dan x
Gucci

In 2017, the world has forgotten about the man who invented street style. Until Translation helped Dapper Dan to broker an unprecedented deal with Gucci and help him rise back to where he always belonged - the top of the fashion world. See the full story in the case study below.


↬ 2019 Clio Silver

 
 
 
 
 
 
 

NBA
Hands
TVC

One of the few examples of real storytelling in an NBA commercial of the last couple of years.


↬ 2016 Clio Silver

 
 
 
 
_IMG_Bild.jpg
 

The
Value
Of Art

40 entirely black artworks, painted by people with most different jobs. All the same at first glance. But there was one difference: The price. We sold the paintings for the hourly rate of their creators.

↬ Exhibition Hamburg 2014
↬ Exhibition Future of Art 2015

 
 
 
 
 


75
Years
Jeep
TVC

Who are the parents of the iconic Jeep?
Our TVC takes a journey back to the
beginnings 75 years ago.

 
 
 
Ayapaneco_0016_Ebenenkomp. 17.jpg
 

Viva Las Lenguas! 
Viva Las Lenguas!
Viva Las Lenguas!
Viva Las Lenguas!
Viva Las Lenguas!
   

Vodafone campaign↵

 
 
 

Viva
Las
Lenguas

 
 
Ayapaneco_0013_Ebenenkomp.+14.jpg
 
Ayapaneco_0017_Ebenenkomp.+18.jpg

The only two fluent speakers of the indigenous language Ayapaneco stopped talking to each other decades ago. Together with the telecom provider Vodafone we helped to rescue a language from extinction.


↬ 2014 Clio Gold
↬ 2013 Cannes Lions Shortlist

 
Bildschirmfoto+2014-05-01+um+23.51.03.jpeg
 
 
GLA.jpg
 

Mercedes-Benz
Mercedes-Benz
Mercedes-Benz
Mercedes-Benz
Mercedes-Benz

GLA Class campaign↵

Datenmarkt.jpg
 

Datenmarkt
Datenmarkt
Datenmarkt
Datenmarkt
Datenmarkt

YQP Art Project↵

Riot_Raki_1.jpg
 

şerefe!
prost!
cheers!
salutd!
на здоровье!

Personal Project

fiftycent.gif
 

50Cent
50Cent
50Cent
50Cent
50Cent

Personal Project↵

Bureau-B_Bootleg_Clio_9.jpg
 

Bootleg
Bootleg
Bootleg
Bootleg
Bootleg

Bureau-B Record Design↵

28_Warum weint Sandra.jpg
 

My Son Does Ads
My Son Does Ads
My Son Does Ads
My Son Does Ads
My Son Does Ads

Self Promotion