CAN YOU RESCUE A LANGUAGE FROM EXTINCTION?
The only fluent speakers of the indigenous language Ayapaneco stopped talking to each other decades ago. A fight split them apart and Ayapaneco turned completely silent.
We brought Manuel and Isidro back together and built them their own school to teach their knowledge to the next generation. Online people were asked to adopt a word and compile the first social dictionary.
Agency: Jung von Matt/Alster
Production: Markenfilm Crossing
Director: Marco Berger
Tags: language, Mexico, Spanish, Manuel, Isidro, extinct, indigenous, carrier, JvM, Jung von Matt