HOW TO TELL A STORY YOU CAN’T REMEMBER?
For the launch of the new Mercedes-Benz GLA we invented a new way of narrating an online story – mosaic story telling. Animated Gifs, interactive elements, cinema graphs, video-elements, photos and audio files were gathered into a one of a kind user experience. Piece by piece users could go on a journey through the lost memories of our hero Ryan and find out what happened on his road trip.
Furthermore we were responsible for the entire campaign of the new GLA, including TV Spots, Print Ads, banners, Facebook posts and many more.
What's "Mosaik Storytelling?" (Case study)
Agency: Jung von Matt/Alster
CD: Martin Strutz
Tags: car, Mercedes-Benz, SUV, JvM, Always Restless, David Leinweber, Jonas Keller, Tomas Heyen, Markus Kremer, online, web, interactive