As the creative directors and partners we helped to mold this idea into a 70 Million dollar Google founded startup with over 50 employees and two offices in NY and San Francisco. From day one we touched all aspects of the brand, leading brand design (logo + identity, app, web, social etc), translating technology into communication, and serving artists with creative ideas.

—The Offering: A record company in your pocket

Today artists no longer need traditional labels to make it in the music industry. But being independent shouldn't mean artists have to do it all by themselves. UnitedMasters helps all artists to make it on their own terms - by combining technology, culture and storytelling. 

Every artist can download the self service app that allows them to do a lot of the things a label would usually do. With one big difference: they keep full control and ownership.

• Brand partnerships - independent artists get the chance to partner with global brands like the NBA, Bose, AT&T, etc. Below is a bronze Clio awarded case study of how we integrated UnitedMasters artists into the NBA’s social channels.

• Distribute their music to every online streaming platform like e.g. Spotify, Apple Music, Tidal etc. (these platforms don’t allow music to be uploaded directly).

• Promote music and connect directly with their fans. It’s basically a CRM data tool that helps artists to gather and organize telephone numbers and e-mails. Sounds boring but it’s actually one of the most important an overlooked pieces in the puzzle: An audience is only worth something if you can address them.

Launch Film